Music Video Analysis: ' Hold On We're Going Home' - Drake

This music video im analyising is called'Hold On We're Going Home' is a music tracksung by rapper Drake.This video is really interesting because as well as the music video being like a movie the song heard without the music video actually makes the viewer think of a classic love song. As the lyrics are of the conventions of a standard love song, however the video puts a very big twist on the lyrical vision and produces a unconventional one.

The plot of this video is that Drake's girlfriend has been kidnapped by some sort of mafia leader and drake and his clan go to get her.
The music video began with a helicopter shot of the sea and Miami, we are told this in the text frame that comes on the screen stating also that it is the year 1985.

In this video I can connotate that Drake and  his crew are in some sort of dangerous business and I can guess this because in the setup of the music video no music is played but Drake and his fellow friends are all in a club sitting around a table drinking and one male is standing up making a toast. I can tell everyone is sitting because of the camera angle which is a low angle shot for this scene. As the male is toasting about their accomplishments for the last 3 years he mentions that they still have alot to do but he wont mention the in's and out's of them because of the female company.This hint enabled me to come to the conclusion that these people are in some type of dangerous gangster job.We are first shown Drake when the camera gives us a closeup of him nodding his head agreeing to the speech in this frame he looks laided back and comfertable.As another guy starts to make his speech we are shown a over the shoulder shot of the back of Drake to another table this was used to convey the people sitting at this table are listening in waiting for something.

We are then shown a establishing wide shot of a mansion this flickes to a long shot of a woman at her dressing table in her lingerie,The camera then pans her up and down reethesising that she is'nt wearing alot of clothing.The music is then airy and a close up of the woman is shown looking quite worried then a pin drops and we are shown a quick close up of a man smiling with pure gold teeth. The scene then goes back to the long shot of the woman in her dressing room but it shows her having a black bag put on her head then it fades out.

We then go back to the club and we are showed a medium shot of a man walking carring a telephone to Drakes table and haning the handset to him. Drake picks up the handset and a deep voice speaks the antagonist in this music video, drakes face then is put in a close up as his relaxed glare changes to anger.
A wide shot is shown with Drakes friends all relizing something is wrong and getting up after him and following him.It is now when the music starts which i personally think is really effective because it kinda says to the audience that here we go everything starts now and it does.

After this a wide shot is shown with all the men walking into the house we were shown earlier,Drakes men spread out and enter a weapon room which is also shown in a wide shot to enthesis how many guns their are , Whilst Drake walks into another room and we are given a close up as he flashbacks to a memory he had of his girlfriend.

Then  we are shown a long shot of one of Drakes men on the phone exclaiming 'Its all falling into plan' And that pans left to show another member of Drakes crew watching the phonecall. This scene is important because it theys us that this friend of Drake's has betrayed him and the friend wathing now has the responsibility to let Drake know.

After this scene we are shown scenes of the men putting on armour and black masks as well as loading up with guns then we change to a car scene. At the front of the car Drake is sitting with the friend who witnesses the betrayal it is here when the friend decides to let drake know. And we have a wide shot of the back of the car and Drake's eyes scaring at the man in the screenmirror, which then switches to the man looking ashamed its almost like he knows Drake knows and hes beginning to regret his descision.

Meanwhile, We are shown a scene of inside the warehiuse with the woman tied up to a chair an a man enters the room looks at her either in sorrow or twisted excitment and undos her handcuffs .
Then we are shown a wide shot of all of the men infront of the warehouse building and this lifts up to a crane shot of a quick preview of the villans headquarters. Drake then pulls out a gun and points it first at the lights and shots allowing the girl to run away and second at the traitor who is oblivious to this and with a help of the special effects he fires the gun at the man.

Hes then signaled to pull his mask down and in the bridge of the song alot of flash slowmotion scemces follow of men dying amd exchanged fire. Then to almost end the battle their is a massive explosion which someone caused by shooting a barrell and the man who shoots the barrel flies of the roof of the trailer hes on top of to convey the imapct of the explosion.

While this is happening the girlfriend is still running but one of the antagonists catches up to her and fights her either to kill her although he had no weapon or to rape her, and just as shes losing the tumble the hero shows up and shoots the antagonist, the hero then pulls back his mask and its Drake .

They exchange hugs and kisses as the song comes to and end and we are shown a wide shot of the warehouse area smoke clearing and Drake his girl friend and his remaining men although non were clearly killed walk out of the ware house.

I really liked this music video because as I said before listening to the lyrics of the song would make you visualise Drake in a bar admiring a lafy by to completely change the innocence interpretation of the song makes it much more interesting to me.
The video was also in a Linear order and set out like a short film which is unconventional for music videos.Also I love that the build up to this story line was good only when the video was 2mins in did the actual music track begin to play which was really effective as the track had time to flow into its new meaning.
I dont think there is any real meaning to this song because of its movie structure but the plot of it is quite simple.

Overal I throughly enjoyed watching and analysing this video it was a very effective narrative which was so different to the expectations of the track.

Eastenders Genre and Narrative Conventions.

EastEnders is a British television soap opera, first broadcast in the United Kingdom on BBC One on 19 February 1985. It has conventions of a soap opera because the Characters are the same every week with new story's or story's are carried on now and again we  get either brand new characters or characters from the past. The episodes are always filled with suspense and drama and each argument that ends in a hurtful phrase is given most attention by the camera.

This week we had Ronnie return a character that used to be on the show but was sent to prison after kidnapping a neighbors baby and replacing it with her own stillborn.
This was actually a very much talked about case as many people got very upset by the nature of it. However this week she returned to the area in which she kidnapped the baby and the whole episode was set around her comeback and dealing with her sister who is now engaged to the victim.

In the setup there was a lot of conversations about Ronnie and close ups of peoples reactions to her return most importantly her sister and the victim sharing a intimate argument about her all these scenes helped develop the mood before we actually saw Ronnie which was very effective.

When we did see Ronnie in the development it showed us her reaction to other peoples reactions of her and a argument between her and the victim. This scene is actually hard to determine who's the protagonist and who's the antagonist because Ronnie doesn't seem evil in any way and she's doing no harm by seeing her sister, also Alfie (the victim) is only reacting as a normal person would so in this development its more close to binary opposition between two characters.


The resolution in this is quite a good one the victim offers the sister whom he's engaged to an ultimatum he asks her to choose Ronnie or him, and despite her love for her sister she chooses Alfie and the programme ends with the rather suspenseful three beats.